Orville S
OCADU
The OCADU is a bike rack designed from the inspiration of the OCADU logo. A simple and sturdy bike rack to keep all bikes secure and safe. Designed with varies sizes to accomodate all types of bikes for accessible and conveience experience to the user.
Intro
The concept of OCADU originated from designing a product that can be placed in OCAD University environment. A product that could blend in with the setting and symbolize university. The OCADU is designed simple and bold as it was not intended to stand out, but instead blend into the background. The OCADU has a unique aesthetic shape inspiring daily commuters and students in town. The OCADU can be the next secure bike rack for a new generation.
The OCADU is designed based on geometric frames. The frames are designed in different sizes and three square-shaped frames will be joined in one to resemble OCADU. The frame will be manufactured through metal because it can withstand weight, pressure, and weather and be mass-produced.
Brand Personality
Core Values
Strong
Rational
Utilitarian
Specialized
Conspicuous
Simple
Balance
Stable
Practical
Reliable
Design Principle
Rectilinear
Geometric
Minimal
Heavy
Industrialism
Design Criteria
Functionality
Understandable
Usable
Aesthetic
Strong Construction
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Brand Image
Material
Minimal
Solid
Stable
Sturdy
Easy to Clean
Forms
Industrial
Geometric
Rectangular Element
Attention To Detail
Asymmetry
Texture
Smooth
Simple
Refined
Color
Minimal Tonal Range
Low Contrast
Monochromatic
Simple
Neutral
Materials
Cast Ductile Iron
High impact properties
Resistance to long-term fatigue
Low Carbon Steel
High-quality
Carbon: High Ductile Strength
Used for buildings and machine goods
Protective Powder Coating: extend lifespan
Low Density Polyethylene
High resistance to crack
Excellent impact properties
Sustain its shape and color for long-term
Stainless Steel
High amount of chromium
High resistance to stain and rust
Chromium and nickel increase resistance to corrosion
